Blogging on your website can make a powerful difference in terms of leads, search visibility, and sales. Offering pertinent and valuable content on your blog will also allow you to build your brand awareness.
According to relevant reports, here are a 3 facts you should know about blogging on your website:
- 80% of companies have a growing customer base that is directly linked to their blog postings (Hubspot).
- Websites that feature a blog have a 434% higher chance of being ranked highly on search engines. (Tech Client).
- Businesses that use blogs get 67% more leads than those who don’t (Hubspot).
And if all that is still not enough reason for you to have a blog on your website, below are 5 more good reasons to start :
- Increases Search engine traffic to your website
Your blog will help with your search engine rankings. The more you add content to your website, your search visibility increases as more of your pages will show up in search engines. This will inevitably increase your website traffic.
- Helps build brand awareness and loyalty
A blog is a great way to build your authority and show expertise in your field. It gives you the possibility to share information, trends, and insights you’ve learned about your industry, further growing the trust people will have in you. A blog shows your business is alive and going well, and an active blog shows the community and their engagement matters to you. If you add high-quality content to that, your blog will definitely help you build brand loyalty, therefore increasing your conversion rates.
- Increases conversion rates
According to Hubspot, a business’ Return on Investment (ROI) is also more likely to increase for companies who have an active blog. Ultimately, businesses who prioritize blogging usually have a 13X increase in ROI, year after year.
- Creates referral links to your website
Inbound links are important for SEO and also generate a great amount of referral traffic to your website. Without a blog it can get very hard to attract reliable links to your business website. When you add new content to your blog that can be used by other, you start to accumulate inbound links as people start citing your content in their own articles.
- Increases leads
According to Hubspot, businesses with 401-1000 pages on their website get 6 times more leads than those with 51-100. This simply means the more pages your website has, the more leads it will get. In other words, the more blog articles you add to your blog, the more leads you will get.
As you can see, blogging should be an ESSENTIAL part of your daily marketing operations. This is why V12 today has added a new feature enabling you to add blogs to your V12 website.
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