May has historically proven to be among the most active months for car shopping. And while consumers are definitely being more careful about how they are spending their money during this period, we’re forecasting a surge in car shopping activity as Memorial Day approaches.
According to Google data, 52% of auto buyers say that this pandemic has not changed their timeline to purchase a new car. Additionally, COVID-19 has changed many people’s opinions on taking public transportation bringing more car shoppers into the market. Based on a Cars.com survey, 26% of consumers who used to rely on public transportation are now planning on buying a car.
Make sure your dealership capitalizes on the rebound in car sales that we’ll start to see this week. Here are some of our recommendations to get you ready.
Get your inventory in front of all these shoppers
1. Help shoppers find you on Google
Car shoppers will be looking out for the best Memorial Day Sales events and deals on search engines. We recommend you allocate some advertising budget to a Memorial day-specific advertising campaign against related keyword groups.
2. Update your ad copy for Memorial Day
Updating your ad copy to reflect your Memorial Day sales should be on your to-do list this week. Make sure you let local car shoppers know about the incentives you have for this month. Convince them that this is the best time to buy a car.
3. Capture leads on Social
Social media usage has seen a surge during this period where we are all confined at home. This has made Facebook THE most cost-efficient advertising channel.
We recommend that your dealership run dynamic inventory ads with Memorial Day messaging to reach local in-market shoppers.
4. Reach your community by email
Businesses across the country have heavily increased their email marketing activity since the start of the pandemic. Email is an important platform of communication and is a great way to engage with your past customers about your upcoming Memorial Day offers.
5. Remember, we’re here to help
These past two months have been tough on us all. Like many car dealers, you might be having a lot of questions on how to continue to run your business profitably despite COVID-19.
Feel free to reach out to us if you would like to learn more about how we can help your dealership grow your business during this time and into the future, drop us a line — we’d love to hear from you!
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