Facebook ads are very cost-effective
Facebook ads reach a lot of users. That is not all. They are also one of the cheapest on the market, which makes Facebook Advertising very attractive for auto dealers.
Facebook ads generate 22 billion clicks per year with a extensive reach of 1.6 billion active monthly users, showing a healthy engagement. And Facebook continues to grow.
Not only does Facebook allow you to seek out prospective customers in a unique way that was not possible before, it is one of the most cost-effective platforms available.
Targeting the right customers is easier on Facebook.
Facebook knows their users better than anyone in business. As such, they allow us to reach people as soon as they show intent to purchase a vehicle, giving you an edge over your competitors.
On Facebook, it is easy to create custom targeted audience or to create “lookalike” audiences based on your current clients to drive quality traffic to your website.
Retargeting works great on facebook
Facebook is now one of the most effective ways to generate new leads as well as convert people that went to your website giving you a second chance to close potential buyers.
The concept of retargeting is awesome: someone visits your site, they’re tagged with a code to track them, and while they’re scrolling through their Facebook feed, your ad pops up to remind them what they’re missing.
Facebook ads are not limited to Facebook.
Facebook ads are being displayed on messenger, instagram as well as the Audience Network, giving you extensive reach. Not only can you reach auto buyers wherever you go, you can display different messages on different mediums.