Tips to sell more cars

7
Jul

Understanding the car-buying path to purchase online

Having a well established digital car sales funnel is key to establishing a high performing car dealership. Why? Because the most common customer paths to purchasing a vehicle are digital. 90% of car buyer journeys happen on a digital device, whether it’s a smartphone, tablet, or computer. This means that having a strong online presence is vital for your dealership’s

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18
Jun

Stock up on inventory as car buyer confidence rises

As consumer confidence is beginning to come back to normal and the outlook on the auto industry is improving day by day, auto dealers are starting to find themselves with another challenge…diminishing inventory. Since vehicle factories have been either closed or running at low capacity for the last few months, many car dealerships are worried that they might have trouble

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4
May

Memorial Day Marketing Tips for Car Dealerships

  May has historically proven to be among the most active months for car shopping. And while consumers are definitely being more careful about how they are spending their money during this period, we’re forecasting a surge in car shopping activity as Memorial Day approaches. According to Google data, 52% of auto buyers say that this pandemic has not changed

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1
Apr

Use this downtime to revamp your dealership website!

With the slight drop in website traffic and the extra time on our hands, it is a perfect time to edit and work on your dealership website! Below are some of the action items you can get started on today to improve your car dealership website. Google Analytics – How can you improve your top exited pages?  When was the

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27
Mar

Revamp your Online Marketing during the Coronavirus 

We are facing unprecedented times with the spread of the coronavirus and the little foresight we have in terms of how long it will continue to impact our livelihoods and that of our business.  As a dealer, you’re likely trying to think of new ways to survive this health crisis that has drastically impacted your predictable sales pipeline.  Keep in

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18
Mar

Achieve Automotive Growth Despite the Health Crisis

  As we face the uncertainties of the impact COVID-19 (Coronavirus) will have on the automotive market, automotive dealers must take immediate action to optimize their lead generation strategies. Being in denial in the early stages of economic and consumer behavior changes will only make you vulnerable in a couple of weeks or months’ time. You must make changes to

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16
Mar

Continue making car sales despite COVID-19

How your dealership can continue making sales during coronavirus? While many continue to go about their lives as they usually would, it is undeniable that a significant amount of consumers are choosing to stay at home due to COVID-19 (Coronavirus). As a car dealer, you might be facing many uncertainties on how coronavirus may impact your dealership foot traffic in

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24
Dec

Benefits of Video Marketing for Dealerships

Four Benefits of Video Marketing To set yourself apart from other dealerships, your dealership should become the go-to resource for car ownership related content. To do this, you need quality content that captures your target audience’s attention. That’s where video marketing comes in.  How your dealership can benefit from video marketing? 1. Higher Social Growth and Engagement Video content drives

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18
Dec

Creating an Attractive Car Inventory Listing 

Creating an Attractive Car Inventory Listing  No matter how many impressions your car listings are reaching, if your car listing is not appealing, they won’t convert. Remember your car listing is one in hundreds of thousands of other options online. You need to take the time to set them apart from the other posts. High-quality listings sell cars faster.  Four

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4
Feb

6 Digital Marketing Trends for 2019

It is well known that technology and digital infrastructures can put dealerships ahead of their competition. Dealers that move fast continue to gain more clients and grow their profit. If you’re reading this article, you are probably ready to take your dealership’s marketing to the next level. Here are some trends and innovations to pay attention to and that you

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