SOON, YOU WON’T BE ABLE TO POST ON FBMP AUTOMATICALLY. Last week, Facebook announced that Facebook Marketplace Listing Partners will no longer be able to push inventory catalogs into Marketplace starting September 13th. This may seem like a drawback. We had anticipated that change for a while now and it offers opportunities and challenges for auto dealers. Facebook is actively
Capture Online Car Shoppers with Content Marketing When buying a new car, consumers are not only in search of the best deal or the vehicle that will get them from point A to point B, they are also in search of a vehicle and brand that matches their personality and their lifestyle. Each consumer is looking for their own personalized auto
Four Benefits of Video Marketing To set yourself apart from other dealerships, your dealership should become the go-to resource for car ownership related content. To do this, you need quality content that captures your target audience’s attention. That’s where video marketing comes in. How your dealership can benefit from video marketing? 1. Higher Social Growth and Engagement Video content drives
CUSTOMER REVIEWS, A VALUABLE PROMOTIONAL TOOL FOR YOUR DEALERSHIP Online reviews can have a major impact on your business. When it comes to selling cars, dealership online reviews have never been more important. Reviews can be a critical factor for consumers to choose your dealership over another. Here’s why: 92% of customers read online reviews before making a purchase decision.
Facebook marketplace is the largest auto classified on the market today. If you’re not already advertising on it, you should know that you’re more likely to make more sales on Marketplace than on any other classifieds. EASY COMMUNICATION Buyers on Facebook marketplace have the possibility to contact your dealership through instant messaging by way of Messenger, which also allows for
Millennials, or the ‘Y’ Generation, makes up nearly 25% of the American population and is a generation that is about to rapidly grow in car ownership. In California, the country’s biggest car market, millennials’ share of the new car market is at 28%. The Millennial demographic is maturing and is now poised to be a driving force in automotive
Reach Car Buyers on Facebook Marketplace Millions of people look for vehicles on Facebook Marketplace every day. Now, car dealers are listing used vehicles on Facebook Marketplace to reach buyers where they’re already spending their time. You can reach them too! People come to Facebook to do what they want to do, whether it’s chatting with friends (Messenger), or watching
700 million people come to Marketplace to buy, sell, and browse. Facebook controls attention, and V12Software makes listing your vehicles free and easy! Search volume in Facebook’s peer-to-peer classifieds directory that launched a year ago has grown 3X globally since the start of 2017, with 18 million listings being added in the US alone in May. There’s also been 77% growth in