Facebook Advertising

19
May

Facebook Announces Changes to Marketplace Listings

SOON, YOU WON’T BE ABLE TO POST ON FBMP AUTOMATICALLY. Last week, Facebook announced that Facebook Marketplace Listing Partners will no longer be able to push inventory catalogs into Marketplace starting September 13th.  This may seem like a drawback.  We had anticipated that change for a while now and it offers opportunities and challenges for auto dealers. Facebook is actively

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21
Jan

Make the Web your Own Auto Classifieds

Make the Whole Web your own Auto Classifieds Back in the 1950s, in order to ensure you had a steady amount of sales per month, car dealerships used to open up their dealership in a high-traffic corner lot and people in their area would walk in when it was time to buy a car. Shortly after, new and used car

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27
Jul

Running Successful Facebook Automotive Campaigns

The fastest and most effective way to build up your sales pipeline and get your inventory out to many car shoppers is by running an online advertising campaign. While there are many online advertising channels that can be leveraged to market your dealership, Facebook has become one of the largest and most efficient advertising channels. It gives automotive dealerships a

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7
Jul

Understanding the car-buying path to purchase online

Having a well established digital car sales funnel is key to establishing a high performing car dealership. Why? Because the most common customer paths to purchasing a vehicle are digital. 90% of car buyer journeys happen on a digital device, whether it’s a smartphone, tablet, or computer. This means that having a strong online presence is vital for your dealership’s

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18
Jun

Stock up on inventory as car buyer confidence rises

As consumer confidence is beginning to come back to normal and the outlook on the auto industry is improving day by day, auto dealers are starting to find themselves with another challenge…diminishing inventory. Since vehicle factories have been either closed or running at low capacity for the last few months, many car dealerships are worried that they might have trouble

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