As we face the uncertainties of the impact COVID-19 (Coronavirus) will have on the automotive market, automotive dealers must take immediate action to optimize their lead generation strategies. Being in denial in the early stages of economic and consumer behavior changes will only make you vulnerable in a couple of weeks or months’ time. You must make changes to
When advertising your cars, there are three important factors to consider: visual appeal to grab attention, location to maximize exposure, and relevancy to improve response. This is why display ads, advertisements that appear in front of users on website pages in the form of graphics, have become a popular practice in digital marketing today. With its visual and targeting capabilities, display ads
Did you know? 79% of car buyers say the internet is the most helpful information source when researching auto dealerships. 68% of sales and 51% of service customers said they used a mobile device to research and evaluate dealerships. 87% of car buyers said they used online review sites to help them select a dealership. 77% of car shoppers/owners who have seen a Facebook ad say they
Whether you’re just opening a dealership or looking to make your dealership better, Ad360 is a powerful advertising tool. Take advantage of Display, Retargeting and Dynamic Retargeting ads in order to reach new auto buyers as well as your current audience to sell more cars. Display ads appear on over two million websites, so your cars can show up wherever potential buyers browse. These ads are designed to entice
What you need to know about today’s car shoppers? The world of automotive retail is changing and growing. Some dealerships are breaking records, dominating their markets, and selling more cars than they ever have before. What’s their secret? How have they managed to get so far ahead of their competition? Well, if you ask Russell Wilson, the answer is quite
If you’re not using Instagram to share pictures of your inventory and increase your sales, YOU ARE MISSING OUT! In the past year, we’ve seen several dealerships jump into Instagram as part of their overall digital strategy. Indeed, Instagram is one of the best mediums to share visuals of vehicles. In June 2018 Instagram announced it had hit the 1 billion users.