Covid-19

7
Jul

Understanding the car-buying path to purchase online

Having a well established digital car sales funnel is key to establishing a high performing car dealership. Why? Because the most common customer paths to purchasing a vehicle are digital. 90% of car buyer journeys happen on a digital device, whether it’s a smartphone, tablet, or computer. This means that having a strong online presence is vital for your dealership’s

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18
Jun

Stock up on inventory as car buyer confidence rises

As consumer confidence is beginning to come back to normal and the outlook on the auto industry is improving day by day, auto dealers are starting to find themselves with another challenge…diminishing inventory. Since vehicle factories have been either closed or running at low capacity for the last few months, many car dealerships are worried that they might have trouble

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20
May

Post-COVID Marketing Tips for Car Dealerships

Despite the fact that many car shoppers are bunkered up at home during this quarantine, they are online more than ever, and data is showing that they are actively researching cars. The demand for cars that existed prior to the lockdown has not disappeared. Most potential customers are waiting for COVID-19 to die down before they go back to their

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4
May

Memorial Day Marketing Tips for Car Dealerships

  May has historically proven to be among the most active months for car shopping. And while consumers are definitely being more careful about how they are spending their money during this period, we’re forecasting a surge in car shopping activity as Memorial Day approaches. According to Google data, 52% of auto buyers say that this pandemic has not changed

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8
Apr

COVID-19 Small Business Financial Support Programs

If you’re running a dealership, it is normal to feel a little worried about what the COVID-19 pandemic might mean for your business and your employees. The good news is there are a number of financial resources at your disposal that you can take advantage of starting now. Below is a list of programs available to you.  Paycheck Protection Program

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1
Apr

Use this downtime to revamp your dealership website!

With the slight drop in website traffic and the extra time on our hands, it is a perfect time to edit and work on your dealership website! Below are some of the action items you can get started on today to improve your car dealership website. Google Analytics – How can you improve your top exited pages?  When was the

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27
Mar

Revamp your Online Marketing during the Coronavirus 

We are facing unprecedented times with the spread of the coronavirus and the little foresight we have in terms of how long it will continue to impact our livelihoods and that of our business.  As a dealer, you’re likely trying to think of new ways to survive this health crisis that has drastically impacted your predictable sales pipeline.  Keep in

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18
Mar

Achieve Automotive Growth Despite the Health Crisis

  As we face the uncertainties of the impact COVID-19 (Coronavirus) will have on the automotive market, automotive dealers must take immediate action to optimize their lead generation strategies. Being in denial in the early stages of economic and consumer behavior changes will only make you vulnerable in a couple of weeks or months’ time. You must make changes to

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16
Mar

Continue making car sales despite COVID-19

How your dealership can continue making sales during coronavirus? While many continue to go about their lives as they usually would, it is undeniable that a significant amount of consumers are choosing to stay at home due to COVID-19 (Coronavirus). As a car dealer, you might be facing many uncertainties on how coronavirus may impact your dealership foot traffic in

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