Blog

4
May

Memorial Day Marketing Tips for Car Dealerships

  May has historically proven to be among the most active months for car shopping. And while consumers are definitely being more careful about how they are spending their money during this period, we’re forecasting a surge in car shopping activity as Memorial Day approaches. According to Google data, 52% of auto buyers say that this pandemic has not changed

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8
Apr

COVID-19 Small Business Financial Support Programs

If you’re running a dealership, it is normal to feel a little worried about what the COVID-19 pandemic might mean for your business and your employees. The good news is there are a number of financial resources at your disposal that you can take advantage of starting now. Below is a list of programs available to you.  Paycheck Protection Program

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1
Apr

Use this downtime to revamp your dealership website!

With the slight drop in website traffic and the extra time on our hands, it is a perfect time to edit and work on your dealership website! Below are some of the action items you can get started on today to improve your car dealership website. Google Analytics – How can you improve your top exited pages?  When was the

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27
Mar

Revamp your Online Marketing during the Coronavirus 

We are facing unprecedented times with the spread of the coronavirus and the little foresight we have in terms of how long it will continue to impact our livelihoods and that of our business.  As a dealer, you’re likely trying to think of new ways to survive this health crisis that has drastically impacted your predictable sales pipeline.  Keep in

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18
Mar

Achieve Automotive Growth Despite the Health Crisis

  As we face the uncertainties of the impact COVID-19 (Coronavirus) will have on the automotive market, automotive dealers must take immediate action to optimize their lead generation strategies. Being in denial in the early stages of economic and consumer behavior changes will only make you vulnerable in a couple of weeks or months’ time. You must make changes to

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16
Mar

High-Converting Automotive Website Templates

How can your dealership adapt to changing car shopper behaviors? A couple of years back, people used to visit dealerships up to seven times before choosing a new car. Today, the number of visits has dropped to one or two. Based on this, experts are concluding that most of the visitors are buyers who have already made a decision on

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16
Mar

Continue making car sales despite COVID-19

How your dealership can continue making sales during coronavirus? While many continue to go about their lives as they usually would, it is undeniable that a significant amount of consumers are choosing to stay at home due to COVID-19 (Coronavirus). As a car dealer, you might be facing many uncertainties on how coronavirus may impact your dealership foot traffic in

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31
Jan

Attract local car shoppers with Google My Business

What is Google My Business? Google My Business, also known as GMB, is a free of charge, easy-to-use tool that allows businesses with physical locations to manage and adjust their appearance on Google Search. Other than the high level of visibility GMB offers businesses on Google Search and Google Maps, what sets GMB profiles apart from other directories is that

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7
Jan

Increase your click-through rate with these 4 tips

Click-through rate (CTR) is one of over 200 ranking factors that have an impact on your search results. Your click-through rate is the ration of people that have clicked on a particular link compared to the total number of people who viewed the link on the search engine results page.   Click-Through Rate (Percent) = Number of Click-Throughs / Number of

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1
Jan

Extend your dealership’s hours..at least on the phones

More Business is Done After Business Hours Did you know that more business is done after “business hours” than during them? Think about it, a large majority of your future car buyers are working when you are working. They leave the office late afternoon and that’s when they get around to doing their research on the car they want to

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