More Business is Done After Business Hours Did you know that more business is done after “business hours” than during them? Think about it, a large majority of your future car buyers are working when you are working. They leave the office late afternoon and that’s when they get around to doing their research on the car they want to
What is Google My Business? Google My Business, also known as GMB, is a free of charge, easy-to-use tool that allows businesses with physical locations to manage and adjust their appearance on Google Search. Other than the high level of visibility GMB offers businesses on Google Search and Google Maps, what sets GMB profiles apart from other directories is that
Capture Online Car Shoppers with Content Marketing When buying a new car, consumers are not only in search of the best deal or the vehicle that will get them from point A to point B, they are also in search of a vehicle and brand that matches their personality and their lifestyle. Each consumer is looking for their own personalized auto
Click-through rate (CTR) is one of over 200 ranking factors that have an impact on your search results. Your click-through rate is the ration of people that have clicked on a particular link compared to the total number of people who viewed the link on the search engine results page. Click-Through Rate (Percent) = Number of Click-Throughs / Number of
Before you can convince an auto shopper to buy your vehicle, you need to make sure you’re listing your cars where they can see them around the clock – even on holidays. There is a large amount of third-party websites where you can list your cars online – some free and some charge a fee based on post or package.
Four Benefits of Video Marketing To set yourself apart from other dealerships, your dealership should become the go-to resource for car ownership related content. To do this, you need quality content that captures your target audience’s attention. That’s where video marketing comes in. How your dealership can benefit from video marketing? 1. Higher Social Growth and Engagement Video content drives
Creating an Attractive Car Inventory Listing No matter how many impressions your car listings are reaching, if your car listing is not appealing, they won’t convert. Remember your car listing is one in hundreds of thousands of other options online. You need to take the time to set them apart from the other posts. High-quality listings sell cars faster. Four
The majority of your online leads are likely to fall on your car listings via third-party websites. However, if they are interested in your offerings, they will most likely be visiting your website too. For this reason, it is important to have a website that is effective at converting potential buyers into customers. Enhance your visitor’s purchasing journey and make
Benefits of a CRM The value a Customer Relationship Management System (CRM) brings to your dealership is far beyond having a place to store business data. A good CRM should be able to: Improve the relationship you have with existing customers Help you find new customers Help you win back former customers Assist you in organizing and managing your dealership’s
Kickstart your car dealership’s Black Friday car sales by following these 5 steps. Although Black Friday and Cyber Monday are a few weeks away, more and more businesses have already begun to plan for what has now become the busiest shopping day of the year. Many businesses have already launched their Black Friday deals and are driving shoppers their way.