We are facing unprecedented times with the spread of the coronavirus and the little foresight we have in terms of how long it will continue to impact our livelihoods and that of our business.  As a dealer, you’re likely trying to think of new ways to survive this health crisis that has drastically impacted your predictable sales pipeline.  Keep in

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  As we face the uncertainties of the impact COVID-19 (Coronavirus) will have on the automotive market, automotive dealers must take immediate action to optimize their lead generation strategies. Being in denial in the early stages of economic and consumer behavior changes will only make you vulnerable in a couple of weeks or months’ time. You must make changes to

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Affordable Automotive Website Templates that Convert Online Visitors into Customers How can your dealership adapt to changing car shopper behaviors? A couple of years back, people used to visit dealerships up to seven times before choosing a new car. Today, the number of visits has dropped to one or two. Based on this, experts are concluding that most of the

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How your dealership can continue making sales during coronavirus? While many continue to go about their lives as they usually would, it is undeniable that a significant amount of consumers are choosing to stay at home due to COVID-19 (Coronavirus). As a car dealer, you might be facing many uncertainties on how coronavirus may impact your dealership foot traffic in

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With more internet shoppers reaching out to various auto dealerships to find the best car deal in the market, dealerships are trying to keep up and make sure they have the resources to respond and answer to these leads in a short time frame. Today, car shoppers start their relationships with dealers online, with a form submission, a call, a

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More Business is Done After Business Hours Did you know that more business is done after “business hours” than during them? Think about it, a large majority of your future car buyers are working when you are working. They leave the office late afternoon and that’s when they get around to doing their research on the car they want to

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What is Google My Business? Google My Business, also known as GMB, is a free of charge, easy-to-use tool that allows businesses with physical locations to manage and adjust their appearance on Google Search. Other than the high level of visibility GMB offers businesses on Google Search and Google Maps, what sets GMB profiles apart from other directories is that

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Capture Online Car Shoppers with Content Marketing When buying a new car, consumers are not only in search of the best deal or the vehicle that will get them from point A to point B, they are also in search of a vehicle and brand that matches their personality and their lifestyle. Each consumer is looking for their own personalized auto

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Click-through rate (CTR) is one of over 200 ranking factors that have an impact on your search results. Your click-through rate is the ration of people that have clicked on a particular link compared to the total number of people who viewed the link on the search engine results page.   Click-Through Rate (Percent) = Number of Click-Throughs / Number of

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Before you can convince an auto shopper to buy your vehicle, you need to make sure you’re listing your cars where they can see them around the clock – even on holidays. There is a large amount of third-party websites where you can list your cars online – some free and some charge a fee based on post or package.

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