mona

30
Sep

How to Make Your Dealership Stand Out?

You Are NOT a Car Dealer! Most car dealers think they’re in the car business, and they’re wrong! People don’t just buy cars. They buy a solution to their problem. If everyone just bought a car for the sake of having one, then we would all be driving the same identical boring car. In fact, car buying is a very

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9
Sep

Doubling Sales Secret #1: Lead Magnets!

Doubling Sales Secret #1: Lead Magnets! Almost every single dealer we’ve ever worked with wants us to increase their sales. The first thing they ask is how they can grow the traffic coming to their website. That’s because they think the problem they have is not receiving enough traffic. And that’s wrong. The problem most dealers face is a conversion

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19
May

Facebook Announces Changes to Marketplace Listings

SOON, YOU WON’T BE ABLE TO POST ON FBMP AUTOMATICALLY. Last week, Facebook announced that Facebook Marketplace Listing Partners will no longer be able to push inventory catalogs into Marketplace starting September 13th.  This may seem like a drawback.  We had anticipated that change for a while now and it offers opportunities and challenges for auto dealers. Facebook is actively

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21
Jan

Make the Web your Own Auto Classifieds

Make the Whole Web your own Auto Classifieds Back in the 1950s, in order to ensure you had a steady amount of sales per month, car dealerships used to open up their dealership in a high-traffic corner lot and people in their area would walk in when it was time to buy a car. Shortly after, new and used car

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27
Jul

Running Successful Facebook Automotive Campaigns

The fastest and most effective way to build up your sales pipeline and get your inventory out to many car shoppers is by running an online advertising campaign. While there are many online advertising channels that can be leveraged to market your dealership, Facebook has become one of the largest and most efficient advertising channels. It gives automotive dealerships a

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7
Jul

Understanding the car-buying path to purchase online

Having a well established digital car sales funnel is key to establishing a high performing car dealership. Why? Because the most common customer paths to purchasing a vehicle are digital. 90% of car buyer journeys happen on a digital device, whether it’s a smartphone, tablet, or computer. This means that having a strong online presence is vital for your dealership’s

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18
Jun

Stock up on inventory as car buyer confidence rises

As consumer confidence is beginning to come back to normal and the outlook on the auto industry is improving day by day, auto dealers are starting to find themselves with another challenge…diminishing inventory. Since vehicle factories have been either closed or running at low capacity for the last few months, many car dealerships are worried that they might have trouble

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20
May

Post-COVID Marketing Tips for Car Dealerships

Despite the fact that many car shoppers are bunkered up at home during this quarantine, they are online more than ever, and data is showing that they are actively researching cars. The demand for cars that existed prior to the lockdown has not disappeared. Most potential customers are waiting for COVID-19 to die down before they go back to their

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4
May

Memorial Day Marketing Tips for Car Dealerships

  May has historically proven to be among the most active months for car shopping. And while consumers are definitely being more careful about how they are spending their money during this period, we’re forecasting a surge in car shopping activity as Memorial Day approaches. According to Google data, 52% of auto buyers say that this pandemic has not changed

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8
Apr

COVID-19 Small Business Financial Support Programs

If you’re running a dealership, it is normal to feel a little worried about what the COVID-19 pandemic might mean for your business and your employees. The good news is there are a number of financial resources at your disposal that you can take advantage of starting now. Below is a list of programs available to you.  Paycheck Protection Program

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