When advertising your cars, there are three important factors to consider: visual appeal to grab attention, location to maximize exposure, and relevancy to improve response.
This is why display ads, advertisements that appear in front of users on website pages in the form of graphics, have become a popular practice in digital marketing today. With its visual and targeting capabilities, display ads can offer many benefits to your car dealership and multiply your sales.
There are several benefits to display advertising. Because the Google Display Network is so large, it allows advertisers great reach. Also, since advertisers are still only charged for a click on the ad, any time an ad is seen but not clicked on, it is essentially free advertising.
Display ads also keep users engaged in the car buying process by showing them ads based on their car buying interest even when they are not actively engaged in their automotive research.
Display Ads are Visually Appealing
One of the first benefits of display ads is that, because they are graphic content, they can be designed and styled. With display ads, we can use graphics, animated banners, videos, and more. Your car dealership will stand out to car shoppers and attract their attention.
Effectively Target with Display Ads
When advertising online, it is important to target the people most relevant to your car dealership. We can create specific parameters for your display ads: which sites they appear on, which geographic area they appear in, which demographic or niche market they appear to. For example, a car dealership can target people of driving age who live in their zip code and are visiting auto-related websites.
Increase Your Visibility with Display Ads
Although display ads target specific audiences, this does not mean they limit the visibility of your business online. Display ads give you the ability to appear on websites that are not only highly trafficked but which are also related to the offer of your ad. Display ads benefit your business by getting you in front of a high volume of the right people.
Display Ads Provide Data
It is important to be able to measure your marketing activities. V12 Software offers this benefit to your business. With the data we provide on our CRM, you can know exactly how many times your ads have been seen and clicked. Being able to track your investment allows you to ensure you are getting the most out of it.
Display Ads Support Retargeting
With retargeting, you can put your cars in front of people who have previously visited your website. This is a way to reach out to people who have expressed interest in your car dealership, and who could still be considering your business.
Dynamic Remarketing Ads
As users look at a specific vehicle on your website, the information is linked to a dynamic remarketing ad that uses your inventory feed to show users the same vehicles that they were looking at.
Start Driving Sales with Online Ads
Display ads benefit your business by reaching more members of your target audience and in a more impactful manner. Start taking advantage of Google and Facebook Online Ads today!
Here at V12 Software, we understand that each dealership is different. That is why we have a dedicated team of designers to create custom banners and marketers to display your ads to the right audience online.