Benefits of a CRM

The value a Customer Relationship Management System (CRM) brings to your dealership should go far beyond having a place to store business data. A good CRM should ideally improve the relationship you have with existing customers, help you find new customers, help you win back former customers, and help organize and manage your dealership’s way of working. 
We’ve listed below 5 ways a CRM can help you improve your business. 

1. Improved Customer Service

A CRM can help improve the responsiveness your dealership has with leads and customers. Having a contact record that allows your team to add contact information and have access to historical interactions with a contact allows your team to have better conversations with your contacts. This decreases a potential customer’s agitation and builds loyalty to your dealership. 

2. Improved Lead Conversions

It’s important for your CRM to be linked to all your marketing and sales channels. Ideally, leads you to get from classifieds, your websites, your social media, or calls should automatically be added to your CRM. This allows your sales team to have a list with all their inbound leads in one place, reducing response time and increasing the chance of a conversion. 

3. Simplifies Sales & Marketing 

Having a CRM that integrates with all your online channels can drastically reduce the time it takes for your marketing and sales team to complete their tasks. Your marketing team should be able to update your dealership website, post on classifieds and on your social media without needing to leave the CRM. Your sales team should ideally be able to respond to inbound messages from website chat, social media or text messages from one CRM messaging system. These types of technological integrations can make work easier for your dealership and impact your KPIs. 

4. Improves Internal Team Communication 

Having a CRM that all your employees can access and work with creates effective communication within your dealership. Employees can share customer data with different departments, increasing communication between your teams. 

Find out if our CRM Solution is a good fit for your dealership. 

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