Did you know?
- 79% of car buyers say the internet is the most helpful information source when researching auto dealerships.
- 68% of sales and 51% of service customers said they used a mobile device to research and evaluate dealerships.
- 87% of car buyers said they used online review sites to help them select a dealership.
- 77% of car shoppers/owners who have seen a Facebook ad say they have clicked on it. That number is up 66% from the prior year.
(That being said, if you are not advertising on Facebook, you are missing out on a huge opportunity to get your message in front of your target customers.)
What this all means is that if your mobile website doesn’t scale perfectly to any device size, and it isn’t exceeding the standards your competitors have set (and thus your customers are exposed to), you are falling behind and your customers are turning into someone else for the sale. To learn more about what we can offer your dealership, click here. Our mobile-first templates will convert 10-20% more people on your website, ensuring an additional 2 sales per month.
- PEOPLE ARE SPENDING MORE TIME ON MOBILE
Mobile use is booming! Not only are people spending more time on mobile than ever, but they’re also cutting time on other forms of media consumption. TV, print, radio, and even desktops and laptops are expected to continue their decline in 2019. For car marketing, 2019 is the year to fully invest in mobile. The widespread use of mobile devices means that effective car marketing has to focus on car shopping audiences accessible via their smartphones. Fortunately, with the increase in general mobile use, we have also seen a mobile car shopping boom.
- MORE CAR SHOPPING IS HAPPENING ON MOBILE
A study by Google recently revealed that during the car shopping journey, 71% of digital interactions occurred on mobile. These digital interactions were defined as searches, website visits, video views, and clicks. Some actions are reserved for desktop, but shoppers are increasingly shifting to mobile. In fact, 58% of auto shoppers agree that in the future their smartphone is likely to be the only device they use for vehicle research. In 2019, we should only expect those numbers to grow.
- MILLENIALS ARE ON MOBILE
Traditional car marketing doesn’t see much success with millennials. Why? Well, mostly, because they aren’t accessible (or are hardly accessible) via traditional media. According to research by Edmunds, a whopping 80% of Millennial car shoppers use their mobile devices at least once during the car purchase journey. The top actions during a Millennial’s car purchase journey include reading vehicle reviews, locating vehicles for sale, and researching vehicle price – all perfect points for strategic mobile car marketing. If you are concerned about bringing in more Millennial shoppers as sales from older generations dwindle, mobile car marketing might well be the answer.