January 2020

31
Jan

Attract local car shoppers with Google My Business

What is Google My Business? Google My Business, also known as GMB, is a free of charge, easy-to-use tool that allows businesses with physical locations to manage and adjust their appearance on Google Search. Other than the high level of visibility GMB offers businesses on Google Search and Google Maps, what sets GMB profiles apart from other directories is that

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21
Jan

Increase your online visibility with content marketing

Capture Online Car Shoppers with Content Marketing When buying a new car, consumers are not only in search of the best deal or the vehicle that will get them from point A to point B, they are also in search of a vehicle and brand that matches their personality and their lifestyle. Each consumer is looking for their own personalized auto

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7
Jan

Increase your click-through rate with these 4 tips

Click-through rate (CTR) is one of over 200 ranking factors that have an impact on your search results. Your click-through rate is the ration of people that have clicked on a particular link compared to the total number of people who viewed the link on the search engine results page.   Click-Through Rate (Percent) = Number of Click-Throughs / Number of

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1
Jan

Extend your dealership’s hours..at least on the phones

More Business is Done After Business Hours Did you know that more business is done after “business hours” than during them? Think about it, a large majority of your future car buyers are working when you are working. They leave the office late afternoon and that’s when they get around to doing their research on the car they want to

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